In 1992, Mekey Hsu Chen founded Hsu Fu Chi in The People’s Republic of China. In 1994, the brand was trademarked in the PRC. In 1997, Transpac invested in the company, and the brand became the top-selling brand in China for ten years; in 2008, they were relegated to the number 2 position, after Mars, inc.  Hsu Fu Chi was the first company to introduce the “Pick and Mix” format in China, in which consumers can pick various kinds of confectionaries out of tubs of various confectionaries; and instead of picking only one kind, one can pick as many as they wish.

In 2000, Hsu Fu Chi began to build a distribution network across China. In 2004, they created the world’s first fully automated sachima plant.

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